Savvy Content » Website Promotion

How to Get Your Press Releases Listed in Google News and Get Free One-Way Backlinks

Andrew Scherer — Mon, 08 Dec 2008 07:08:58 +0000

Press releases are no longer for big businesses and big budgets. If you’ve got a small niche website you can get all the nice benefits of press releases too.

Submitting a PR Will Give You

Increased traffic.
Increased backlinks for SERP raises.
Possibility of getting picked up by major authority websites and news outlets for even more exposure, traffic, and links.
Extra crediblity and authority, especially if your press release is well-written and newsworthy.

A long-term PR campaign can really do wonders for the average website…

Google News and Why Your PR Needs to Be Indexed By It

One goal you should reach for when distributing your press release is to make sure it gets spidered on Google News. Around 11 million people visit Google News per month and it has SEO benefits for your site as well. Make sure your press release is well written and distributed to the right places so it ends up there. Google news spiders some press release sites, others it does not.

PR Sites I Know Google News Crawls

Live-PR.com – Not only did my PRs from this free site get on Google News but I was also able to get a backlink in the body of the press release itself. Check out the press releases I submitted here and here.
Prlog.Org – Another free site I have submitted my PR to and Google News picked it up.

3 Keys for Writing Effective Press Releases

Your press release should be indirect. Don’t make your PR look like a sales piece or an article, but write it like a piece of news. Add quotes, write your article from a news angle. If you sell acne treatments, for example, report about new developments in acne research or any other related news and then tie your product in at the end. Another example, if you sell blue widgets, report about how your made a donation of 50 blue widgets to your local school.
Who, what, when, where, and why? A newsworthy piece should cover all the bases for properly reporting news.
Your headline is everything. If the content of your press release is amazing but your headline is lacking, nobody is going to even take the time to read your press release. Spend a good amount of time brainstorming different headlines and pick the one that sounds the best. I recommend that you read it out loud to yourself so you hear what it sounds like when its read.

6 Topic Ideas for Your Newsworthy Press Release

Stuck for ideas on covering something that might be newsworthy? You might have any of these 7 going on for your website or business right now that you can report on.

New products or services.
Special contests or giveaways.
Customer survey results.
New employees and employee promotions.
Site upgrades or additions (a new feature or forum, for example).
Your companies opinions on industry news.
Fundraisers, charitable donations, any kind of philanthropy.

If you don’t have any of these that you can get a PR from, make something. It’s easy to run a giveaway contest, or create a simple survey on your website that your surfers will participate in.

How Article Submission Services Benefit Your Website

Andrew Scherer — Mon, 02 Apr 2007 00:17:47 +0000

An article submission service is a great benefit to any website. Taking advantage of article marketing will help increase the overall traffic levels of your website. With the help of an article submission service you will be able to make a site grow and expand in never before seen directions. An article submission service has many great benefits:

Article Submissions Give You Links

An article submission service will provide one-way links that will direct people to your site from the sites of others. This is one of the main benefits you’ll see when you enlist the help of an article submission service. Links are vital when you’re looking for new streams of traffic back to the site.

Submit Unique Articles

When you need unique articles for article submissions, a good article submission service will create quality articles for you. This saves time that can be used to advance your website in many other ways. The content created is original which means that it is nowhere else on the web. This gives your site the upper hand against the competition.

Article Submissions and Search Engines

With each new article that the article submission service contributes is a new way for traffic to flow to the site via search engines. Each new article is like a lighthouse that will catch new viewers that are using search engines. You’ll also be able to improve your search engine rankings through the use of strategically targeted anchor keywords.

Bring in More Targeted Traffic that Enjoy Your Articles

When your submitted articles get posted to article directories, interested readers will read your articles. If they are interested/curious with the text in your resource box, they will click back to your website. This is very important because it will lead to people that you want at your website actually coming to the site. It is important to get the right people to the right website, you will see much higher conversion ratios. Getting more targeted traffic can be done by utilizing an article submission service.

Websites benefit from an article submission services. Website promotion is essential to see more visitors and stay above competition.

Article Submission Guidelines You Should Stick By

Andrew Scherer — Thu, 29 Mar 2007 00:13:49 +0000

There are several article submission guidelines that should always be followed. These are rules that should not be broken and should always be adhered to, the success of your article submission results is dependent on it. Following these guidelines allows for a professional feeling that people like to see.

Submissions on subject

All article submissions should stay on topic and not stray to any other irrelevant topics. A good article is always focused on the topic at hand and never has any off the subject material within it.

Originality

Of course, articles that are submitted must be the author’s original work and not a copy of anyone else’s. This sounds simple, but is very important. Plagiarism is taken seriously and this is the submission guideline that should never be broken at any time.

Articles that are blatant advertisements will not be published. When thinking about submitting an article, check to see if it is informative and original or if it sounds as it were an advertisement.

Length

This is nice middle range for an article so that it is not too short or too long. When thinking about article submission guidelines, an article should ideally be between 250 to 700 words in length. Too short and it will not contain enough information, too long and it will be difficult for a viewer to read and, therefore, useless.

Here are several article submission guidelines that should be followed if the best is intended and wanted. These guidelines produce articles that people will want to read.

Manual Article Submission Services Vs. Automatic Article Submission Services

Andrew Scherer — Wed, 28 Mar 2007 00:17:45 +0000

There is great debate over which is better: manual or automatic submission services? There are pros and cons with each of the different choices, but, in the end, there is only one choice that is the best. Here there will be presented points for each side that will culminate into a realization that one is clearly better than the other.

Time

This is the main argument for automatic submission services. Many people talk about how much time is saved with the automatic article submission service. There is one problem with this: spam. Many article directories will mark automatic submission services as spam, and will dock them negatively. Therefore, the time that is saved with the automatic service is actually reversed and it is harmful. In the end, it seems that manual article submission services will actually save time because the articles will actually be used and not be marked as spam.

Flexibility

With an automatic article submission service there is no way to alter the article for each individual directory site. However, with the manual article service an article can be changed to fit for each individual article directory site. So, to get the most from an article submission service, manual seems like the best choice.

Quality

When considering an article submission service consider the differences in quality that each offers. It is with the manual article submission service that the highest quality submissions are found. You’ll see better results with a human behind all the work.

Article Marketing Will Grow Your Traffic

Andrew Scherer — Wed, 28 Mar 2007 00:13:47 +0000

Article marketing is a sure way to increase the amount of traffic that is going to a site. It is a simple process that leads to exponential growth in the amount of traffic that comes to a site. Article marketing is for people that want to get more traffic coming to their website, but it needs to be done correctly. Make sure you entrust your article marketing efforts with someone who will be able to deliver good results.

Article Marketing and the Resource Box

With article marketing, a writer provides articles to other web sites, blogs, eZines, and many other places. The author, in turn, is given a resource box at the end in which to put personal information and, most importantly, a link back to the author’s site. Make sure the link back to the website is anchored with a targeted keyword. This will build the link strength for that particular keyword among search engines.

The link in the resource box is important because this is how the traffic will start to flow back to your website. Article marketing is perfect because of the extra exposure it gives your website. An effective article marketing campaign will spread your articles through many channels. This is important because you want many people to read your articles, and hopefully a couple webmasters will pick your article up and republish it elsewhere. This further builds links for your website, as they will include your resource box when they use your article. Ultimately article marketing leads to an increase in website traffic from many different places.

Article Marketing Will Improve Search Engine Rankings

Article marketing will increase a person’s search engine rank and then, because of this, traffic will increase to the site. This is very important and is a crucial benefit of article marketing that some fail to take advantage of. Remember to use targeted keywords as your anchor keywords when linking back to pages within your website.

Article marketing is the most cost-effective way of expanding the popularity of a site. The only real cost is your time, basically you’ll have to write the article plus submit it to a handful of quality directories. The overall process is also quite easy.